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Effects of Recession on Business — Economics Blog

Effects of Recession on Business


Readers Question: What will happened to the income of business sector if there is an economic decline in America?

An economic decline in the United States, is pretty much guaranteed to reduce the income of the business sector. The recent falls in the US stock markets are largely due to  expectations of a future downturn in the economy. Lower growth leads to lower profits, therefore dividends decline and shares become less attractive. If the US enters into recession, firms will experience a decline in profitability. This is because:

  1. Tendency for price wars to develop in a recession. Low sales encourage firms to cut prices
  2. Falling sales will lead to lower revenues.

Some firms will be affected more by the downturn. Firms producing luxury goods (Income elasticity of demand >1) will experience the biggest % fall in demand. This is likely to include manufacturers of luxury cars, 5 star hotels. Firms producing basic necessities will be more insulated from the effects of a recession.

 

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2 comments ↓

#1 Define Recession — Economics Blog on 04.25.08 at 8:10 am

[...] Effects of Recession on Businesss [...]

#2 damiloola on 10.13.08 at 1:32 pm

Recession is a decrease in the economy of the country. People stop buying things that are excessive - housing, furniture, clothing, etc. That decreases the sales and cash outlay. Companies have to lay off people because of lack of business and that makes people decrease spending even more. It is a cycle that comes from fear of the future. A recession is a shallow and shorter cycle than a depression

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