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Falling Price of Mobile Phones

The mobile phone market is a good example of how to explain some basic concepts of supply and demand. For example, it shows how improved technology and increased supply – can reduce price, even as demand rises.

According to Evalueserve – Nokia, one of the world’s largest mobile manufacturer, recorded an approximately 39 per cent fall in its average selling price (ASP) between 2005 and 2009.

The good news for users is that over the next five or ten years, the price of mobile phones is forecast to fall. This is primarily due to the increased competition and increased supply from major producers. As markets reach saturation point, demand will increase at a slower rate. (5% a year until 2015)

Supply and Demand Diagram for Falling Mobile Phone Prices


This article, suggests that a key factor in reducing prices will be the growth of markets in developing economies, such as India and China. Typically, these economies have smaller disposable income, so there will be greater pressure for manufacturers to price competitively. Combined with improvements in technology, and greater competition, prices could fall upto 70 per cent (4.8 billion of active mobile phones across the globe are below USD 100 by 2015), according to a recent study.

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Food Poverty in UK

The past few years have seen a rapid rise in real food prices – especially, fruit, vegetables and meat. At the same time, we have seen falling real incomesĀ  for low income decile groups. The consequence is that those on low incomes have been changing their diet in response to higher prices. With squeezed real incomes, there has been a greater preference for ‘cheap calories’ and lower demand for ‘more expensive calories’ – such as fruit and vegetables. Some fear the poorest are struggling to buy sufficient food.

The consequence of a switch to ‘cheap calories’ (e.g. saturated fats, processed sugar, less fruit and veg) has been to contribute to concerns about the nations health. During this period, obesity has continued to increase.

Price is not the only factor to influence demand for food. But, increasingly, consumers are mentioning food prices and promotions as key factors in determining choice.

Income Decline for low income groups

food poverty


Median income after housing costs fell 12% between 2002-03 and 2010-11 for low income decile households – while rising in all other income groups.

Food prices have risen 12% in real terms over the last five years taking us back to 1997 in terms of cost of food relative to other goods.
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