Readers Question. Could you give any more information on how you think consumer buying habits will be affected by the credit crunch moving into 2009. Obviously people are spending less nowadays and tightening their purse strings. Will this continue into 2009? Will we see the birth of a new type of savvy consumer who knows what supermarket to go to at any given time to get the best deals, who used to shop at Waitrose and is by 2009 a fully fledged Aldi advocate? Will people still be staying in instead of going out or will we rise out of this bump and return to life just as it was before the doom and gloom headlines hit the media?
Consumer spending will continue to be squeezed in 2009. Various factors are causing consumer spending to fall at the moment.
Falling House prices. Houses are the biggest form of wealth in the UK. As house prices fall, consumers lose confidence and can no longer remortgage to gain equity withdrawal. With mortgage lending continuing to be tight house prices are likely to fall further in 2009. Therefore, this will be a big drag on consumer spending.
Cost Push Inflation. Inflation is forecast to peak at around 5% before starting to fall next year. Despite the increase in costs, wage inflation has remained low. This means,
- living standards have been squeezed reducing consumer spending
- It will help reduce inflation next year.
Rising Unemployment.
The slowdown in the economy and rising unemployment will be a big factor in reducing consumer spending. Some predict unemployment will reach 2 million by Christmas time. Even the fear of unemployment may be sufficient to reduce spending.