Elastic demand

Demand is price elastic if a change in price causes a bigger percentage change in demand. It will have a PED of greater than one. Example of elastic demand % change in Q.D – 60/110 = – 0.545 % change in price 15/65 = 0.23 In the above example, the PED = -2.36 Characteristics of …

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Aggregate demand

Aggregate demand (AD) is the total demand for goods and services produced within the economy over a period of time. Aggregate demand (AD) is composed of various components. AD = C+I+G+ (X-M) C = Consumer expenditure on goods and services. I = Gross capital investment – i.e. investment spending on capital goods e.g. factories and …

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Compensated demand curve

Compensated demand curve A compensated demand curve ignores the income effect of a price change. It only measures the substitution effect. A compensated demand curve is therefore less elastic than an ordinary demand curve. An ordinary demand curve shows the effect of price on quantity demanded. A change in price causes a substitution effect, but …

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Components of Aggregate Demand

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Aggregate Demand is the total demand in the economy. AD = C + I + G + (X-M) C= Consumer spending (Household consumption) I = Investment (gross fixed capital formation) G= Government  spending (Government investment and Government consumption) X-M = Net Exports (exports – imports). Components of Aggregate Demand A graph showing components of AD …

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What Determines Price Elasticity of Demand

Readers Question: What are the major determinants of price elasticity of demand? Elasticity of demand measures the responsiveness of demand to a change in price. Inelastic demand means a change in price causes a smaller % change in demand. It means people are unresponsive to changes in price. Inelastic demand will have some or all …

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Effects of Zero inflation on Aggregate Demand (AD)

Readers Question: I was really hoping you might be able to inform me of the effects that zero inflation (which the UK is currently experiencing) might have on aggregate demand in the economy? Firstly, this post will help consider the impact of zero inflation on AD and economic growth  – Is zero inflation a good …

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