Premium decoy pricing

Premium decoy pricing is when a firm set the price of one good deliberately high in order to make other goods appear good value and attractive. For example, a clothes shop may have a few jackets priced at £300. This gives the impression that the clothing brand is high quality. Then they may offer a …

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Factors affecting investment

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Investment is expenditure on capital goods – for example, new machines, offices, new technology. Investment is a component of Aggregate Demand (AD) and also influences the capital stock and productive capacity of the economy (long-run aggregate supply) Summary – Investment levels are influenced by: Interest rates (the cost of borrowing) Economic growth (changes in demand) Confidence/expectations …

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Money illusion

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Money illusion is the belief that money has a fixed value and the effects of inflation are ignored. Because of money illusion, during inflation, individuals may perceive an increase in nominal income as higher welfare – when this is actually an illusion and their real spending power has not changed because prices have risen at …

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Seigniorage – definition and explanation

Seigniorage is the profit created by issuing currency, where the face value is higher than the intrinsic value. (production costs) Seigniorage income can also relate to the interest a Central Bank charges from lending commercial banks money. Seigniorage explained Early forms of money had a face value equal to the production costs – e.g. gold …

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Does higher debt lead to higher interest rates?

Is there a link between government debt and the interest rate on government bonds? One argument we often hear is that if government borrowing increases – we can expect higher bond yields. Investors demand higher yields to compensate for the risk of government default. However, other economists argue this is misleading. If inflation is low, …

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The broken window fallacy

broken-window-fallacy

The broken window fallacy states that if money is spent on repairing the damage, it is a mistake to think this represents an increase in economic output and economic welfare. If money is spent on repairing a broken window, the opportunity cost is that individuals cannot spend money on more productive goods. The broken window …

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Definition of Full Employment

ad increase - inflation

Readers Question: explain how economists define ‘full employment’? The first definition of full employment would be the situation where everyone willing to work at the going wage rate is able to get a job. This would imply that unemployment is zero because if you are not willing to work then you should not be counted …

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Interest Rates and Exchange Rate

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A look at how interest rates and inflation affect the exchange rate – in short, higher interest rates tend to cause an appreciation in the exchange rate. Readers Question: In currency investing, would it be more profitable to invest in a country with high-interest rates and high inflation, or low to zero interest rates with …

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