Definition of Consumer Surplus

consumer-surplus

Readers Question: what is meant by consumer surplus? Can firms reduce or eliminate consumer surplus? Consumer Surplus is the difference between the price that consumers pay and the price that they are willing to pay. On a supply and demand curve, it is the area between the equilibrium price and the demand curve For example, …

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Diminishing marginal utility of income and wealth

Diminishing marginal utility of income and wealth suggests that as income increases, individuals gain a correspondingly smaller increase in satisfaction and happiness.

In layman’s terms – “more money may not make you happy”

Alfred Marshall popularised concepts of diminishing marginal utility in his Principles of Economics (1890)

“The additional benefit a person derives from a given increase of his stock of a thing diminishes with every increase in the stock that he already has”

– Alfred Marshall, Principles of Economics

Utility means satisfaction, usefulness, happiness gained. Utility could be measured by the amount you are willing to spend on a good.

Example of why increasing income leads to diminishing returns

Marginal utility of first £100

If you have zero income and then gain £100 a week. This £100 will improve your living standards significantly. With this £100 you will be able to pay for the basic necessity of life – food, drink, shelter and heating. Without this basic £100 a week, life would be tough.

Marginal utility of income increasing from £500 to £600 (6th £100)

However, if you already gain £500 a week, an extra £100 has a proportionately smaller increase in utility. You may be able to eat out at restaurants more often, but it doesn’t significantly affect your standard of living and happiness. At £500 a week, you can afford most things you need. But, most people would be happy to gain an extra £100 to spend on luxuries like going out.

Marginal utility of income increasing from £10,000 to £10,100

If you are earning £10,000 a week – you would hardly notice an extra £100 a week. You may not even have the time or ability to spend it; this extra income is liable to be just saved. Therefore, we say the marginal utility of an extra £100 at this income level is very limited.

Therefore as income increases, the extra marginal benefit to individuals declines.

Diminishing marginal utility of wealth

utlity-function-risk-aversion An increase in wealth from £10 to £20 leads to a large increase in utility (3 utils to 8 utils)

However, an increase in wealth from £70 to £80 leads to a correspondingly small increase in utility (30 to 31).

This concave graph shows a diminishing marginal utility of money and a justification for why people may exhibit risk aversion for the potentially large losses with small probabilities.

Diminishing marginal utility of wealth

Income is the amount of money received per time period. Wealth is a stock concept (the amount of savings, property owned)

It is a very similar effect with wealth. If you have savings of £10,000 – this can be useful for giving you insurance in periods of unemployment or the need to buy large items, like a new cooker. If you own one car, it can be useful for getting to work. Also, owning a house is a form of wealth, and it is important for giving you a place to live.

However, suppose your wealth increases. If you now own two cars, the extra benefit is much diminished compared to the first car. It might be useful to have two cars in case one breaks down, but you can only drive one at a time. If you have 7 or 8 cars like a collector, you may get some joy from having a collection, but the extra utility of that 8th car is significantly lower than the working person who has just one car to get to work.

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Profit satisficing

Profit satisficing is a situation where there is a separation of ownership and control. As a result, the owners are likely to have different objectives to the managers and workers. In short, owners wish to maximise profits, but workers and managers may not. It is an example of the principal-agent problem. The shareholder is the principal. …

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Gravity theory – economics

In economics, gravity theory relates to how international trade between countries is influenced by Geographical proximity Economic size (mass) of the respective countries (M) Similarities in consumer preferences and economic development The gravity theory of trade suggests, ceteris paribus, an economy will gravitate towards trading with its closest neighbours and economies which are similar in …

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Voluntary unemployment

Voluntary unemployment is defined as a situation where the unemployed choose not to accept a job at the going wage rate. Reasons for voluntary unemployment Generous unemployment benefits, which make accepting a job less attractive. High marginal tax rates, which reduce effective take home pay. Unemployed hoping to find a job more suited to skills/qualifications. …

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Transactional utility

Transactional utility is a term to describe the happiness a consumer gets from the perceived value of the deal. ‘Transactional utility’ was developed by Richard Thaler and is said to be the difference between the actual price and your reference price – the price you expect to pay. Example, Suppose you expect to pay $50 …

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How to know when you’re in a recession?

A recession is defined as a decline in real GDP for two consecutive quarters. An economy is in an official recession after six months of falling national income. A recession will typically lead to higher unemployment, a decline in confidence, falling house prices, decline in investment and lower inflation. However, although that may seem quite …

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Lagging and leading indicators

us-economic-growth

A lagging indicator is an economic statistic that tends to have a delayed reaction to a change in the economic cycle. A leading indicator is an economic statistic that tends to predict future changes in the economic cycle. A co-incident indicator is a variable that changes with the whole economy. The recession of 2008 was …

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