Microeconomics is concerned with the economic decisions and actions of individuals and firms. Within the broad church of microeconomics, there are different theories that emphasise certain assumptions and expectations of economic behaviour. The most important theory is neo-classical theory, which places emphasis on free-markets and the assumption individuals are rational and seek to maximise utility. …
Perfect competition is a market structure with: Freedom of entry and exit Perfect information/knowledge Many firms The price is set by the industry supply and demand. Firms are price takers; this means their demand curve is perfectly elastic. If they set a higher price, nobody would buy because of perfect knowledge. Therefore firms have an …
Competitive markets are characterised by: Many firms as opposed to a small number Low barriers to entry and exit. – Contestable market Low profits of incumbent firms Relatively low prices. In economics we have a formal model of perfect competition. But, in the real world perfect competition is a rarity because it assumes perfect information …
Readers Question Is tesco’s power a net benefit or a cost to the wider economy? In the UK, Tesco have over 32% of market share for supermarkets. It is a similar situation as the US, where supermarkets are dominated by Walmart. Tesco is now the largest private sector employer in Europe. (working for Tesco) It …
