Elastic demand

Demand is price elastic if a change in price causes a bigger percentage change in demand. It will have a PED of greater than one. Example of elastic demand % change in Q.D – 60/110 = – 0.545 % change in price 15/65 = 0.23 In the above example, the PED = -2.36 Characteristics of …

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Liquidity explained

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Liquidity refers to the ease at which assets can be converted into cash.

  • An asset is said to be liquid if it is easy to buy and sell; for example, short-date government gilts are a highly liquid market because it is easy to sell on the bond markets.
  • As asset is said to be illiquid if it is difficult to buy and sell. For example, a house is a very illiquid asset because to sell a house requires considerable time and expense. By the time you have found a buyer, the price of a house may have changed considerably – especially during boom and busts.

The importance of liquidity

An investor may need both liquid and illiquid assets. You need liquid assets to deal with any unexpected short-term crisis. But, illiquid assets may offer a greater chance for capital gains and higher yield.

For example, if you put money in a current account, you have instantaneous access, but interest rates tend to be low. If you put money in a time deposit account, you have to give the bank a seven day or 30-day advance warning you need the money. This makes your savings more illiquid, but the bank compensates by paying a higher interest rate.

Liquidity ratio

A liquidity ratio refers to the number of liquid assets to overall assets. If a firm is highly liquid – it has a high proportion of assets that can easily be converted to cash to pay off any obligations.

A low liquidity ratio means a firm has a shortage of liquid assets and may struggle to meet short-term debt obligations.

Cash reserve ratio

A bank may be required to keep a certain percentage of its assets in the form of liquid assets. It is the fraction of customer deposits held in cash reserves.

Cash reserves are not profitable. If a bank lends deposits to other customers, it can charge interest and make more profit. But bank loans are highly illiquid because the bank cannot immediately ask for the loan back.

Bank Liquidity measured by Bank of England
Bank Liquidity fell to a record low in 2005.

A problem of the credit crisis is that banks had a very low cash-reserve ratio. This led to a liquidity crisis when banks couldn’t raise sufficient funds on short-term money markets.

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How to work out output, price and profit from monopoly equations.

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How to work out output, price and profit from monopoly equations.

Readers Question: A monopolist operates under a production technology which allows the production of any output level at a constant average cost of $5 per unit. This monopolist sells into two distinct markets the demand curves for which are: P1=55-Q1  (for market one) and Q2 = 70 – 2P2 (for market 2). If this monopolist operates so as to maximize total profit then calculate:

(i) Total output;
(ii) The quantity sold in each market;
(iii) The price charged in each market;
(iv) The monopolist’s total profit.

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Interest Rates and the Economy

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Readers Question: Hello can you please tell me what the disadvantages of using interest rates would be for the economy? Interest rates are used to try and achieve low inflation and stable, sustainable economic growth. However, interest rates are limited, they can’t always achieve all the governments’ macroeconomic objectives at once. Interest Rates and Inflation …

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Ex ante and ex post meaning

ex ante is Latin for before the event. ex ante means we look at future events based on possible predictions. ex post is Latin for after the event. ex post means we look at results and events after they have occurred. Example of ex ante and ex post There is an example of ex ante …

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Impact of raising US interest rates on US and global economy

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After keeping interest rates at close to zero for several years, the US Federal Reserve has moved to finally increase interest rates. This increase in interest rates is more significant than usual because it marks an end to the unique circumstance of ultra-low interest rates. The Federal Reserve has also indicated they expect to raise …

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The decline of the UK Coal Industry

In the 1930s, George Orwell volunteered to spend time down a coal mine to find what life was like for coal miners. For the six foot, middle class, old Etonian, the experience of going down a mine was a real shock. The experience left him sore and full of admiration for those who worked down …

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Advantages of outsourcing by Multinationals

Readers Question: Is outsourcing beneficial for multinationals and their home countries? Outsourcing occurs when a firm delegates an aspect of a business to another firm. This may be to a firm in another country. For example, a large multinational may outsource cleaning to an outside cleaning firm. It may also ‘outsource’ its customer support call …

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